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What’s happened to Kiwi?

Posted on: March 14th, 2016 by Drew No Comments


Generations of shoe lovers will be well acquainted with Kiwi, the product which was first launched in 1906 quickly established itself as the go-to brand that gave better results.   Kiwi polish has with stood the test of time as a world wide entity, dominating till recently.

Due to a complex and recent chain of events, the tables have been turned in regard to Kiwi’s dominance within the shoe polish market.

Kiwi has been bought by a confusing array of different corporations over the years (Sarah Lee etc….), recently Kiwi was bought out by The Althlete Foot Corporation, which has subsequently been bought by the giant Aussie RCG Holding Corporation. They were not interested in Kiwi, (they are interested in the Dylon home dying kits) and have left the product on the way-side.

As a result of all this boardroom shenanigans, Kiwi has fallen behind on production, so much so that for 2 months a national shortage is anticipated to the extent there will be no black shoe polish available in the UK shops whatsoever.

The general concessus is this will have a terrible knock-on effect to Kiwi sales, giving Cherry Blossom and Lincoln in the U.S the opportunity to take advantage to overturn their once seemingly unassailable position. Kiwi could easily lose out in this market for good.

This could easily spell the end of the long held global dominance of Kiwi polish.

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