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Is the Exhibition Industry Dying?

Posted on: June 9th, 2013 by Drew No Comments

 

Exhibitions are just too expensive, on this we are all agreed.  Space cost, staffing, internet connection, lighting, electricians the list is endless.  The average price for a 2 day show for a small stand is between £12,000 – £15,000 meaning you need a great deal of business just to break even.  It is so prohibitively expensive for small businesses many just don’t do it.

So, how can you make and impact on a small budget? Creativity, is the answer a great budget giveaway (exhibition shoeshine anyone??!!) or just doing things out of the ordinary, things that make you stand out.  Just don’t be the freeloader who turns up, (doing research??!!) hands out cards, takes uses your exhibition shoeshine and leaves!

 

 

 

 

 

 

 

 

Drew

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