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Is Equal Opportunity Recruitment a Myth?

Posted on: March 28th, 2013 by Drew No Comments

Equal Opportunity n

‘The absence of discrimination, as in the workplace, based on, age, colour, gender, national origin, religon, physical or mental disability’


An admirable ideal, but like most of these sentiments it is often implemented by people who have no idea of the real world, let alone the working world.

As humans we like things black and white – not grey, whole milk or pasturised, (I like semi – skimmed) The fact is the purpose of recruitment is in itself descriminatory, that’s the point.  The best we can do is look to it as an ideal and not a defacto directive.

From an employer who’s philosophy and culture is based around giving disadvantaged people a break, this blog must seem, well surprising.

At Sunshine, we are part business, but we are also part social enterprise, employing those who are disadvantaged is our raison d’etre, we use a small net seeking people from likely sources.  Does this mean we give everyone an equal opportunity?  Is this positive discrimination?  We have taken London office shoeshine from more conventional backgrounds, Richard for example, so hopefully that evens things out.  Trying to do the right thing is never that easy is it?

Finally, next weeks blog I will be responding to questions from the ‘mailbag’ they can be shoeshine tips, business related, shoe recommendations or personal – anything.   So email me, comment or ask me face to face (if your unlucky enough to see me!!)  I’ll answer as many as I can.







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