Find us online

Archive for March, 2013

Is Equal Opportunity Recruitment a Myth?

Posted on: March 28th, 2013 by Drew No Comments

Equal Opportunity n

‘The absence of discrimination, as in the workplace, based on, age, colour, gender, national origin, religon, physical or mental disability’


An admirable ideal, but like most of these sentiments it is often implemented by people who have no idea of the real world, let alone the working world.

As humans we like things black and white – not grey, whole milk or pasturised, (I like semi – skimmed) The fact is the purpose of recruitment is in itself descriminatory, that’s the point.  The best we can do is look to it as an ideal and not a defacto directive.

From an employer who’s philosophy and culture is based around giving disadvantaged people a break, this blog must seem, well surprising.

At Sunshine, we are part business, but we are also part social enterprise, employing those who are disadvantaged is our raison d’etre, we use a small net seeking people from likely sources.  Does this mean we give everyone an equal opportunity?  Is this positive discrimination?  We have taken London office shoeshine from more conventional backgrounds, Richard for example, so hopefully that evens things out.  Trying to do the right thing is never that easy is it?

Finally, next weeks blog I will be responding to questions from the ‘mailbag’ they can be shoeshine tips, business related, shoe recommendations or personal – anything.   So email me, comment or ask me face to face (if your unlucky enough to see me!!)  I’ll answer as many as I can.







The Sordid Confessions of a Shoe Cleaner

Posted on: March 18th, 2013 by Drew No Comments

As with most love affairs I had my first at 17, I still remember like it was yesterday.  We first met in Dickins and Joines, they we’re sitting at the back looking casual.  The attraction was instant and mutual.  I whisked them home that day and polished them straight away, I can still seee that brown patna now.

I’m remembering my first shoe love of course!  Obviously, I wore shoes before, but not like these, these we’re mine, I chose them, I tied them up and I paid for them.

People are fond of clothes and like hats, but they love shoes.  You may not be able to squeeze into the latest Oscar de la Renta dress or afford a Savile Row suit, but you can access some of that glamour with shoes.

Back in 1991, the cleaning of those beloved brown shoes was an affirmation of my enduring love, however like many teenage romances, it was not to be, a girlfriend threw them away ‘by accident’ (in a fit of jealous rage?) to this day, I’ve never forgiven her.  So the next time your office shoeshiner passes by and polishes your shoes, spare a thought for my old love, alone on a rubbish tip with nothing but memories.






5 Tricks of Successful Exhibitioners

Posted on: March 8th, 2013 by Drew No Comments


It’s 4am the night before your next show.  Lying in bed, your tossing and turning, do you have enough chairs?  is the internet connection sorted?  are those leaflets going to arrive on time?  Sound familiar?  Over the past 16 years we have regularly partnered many of the most successful exhibitors, from EDF to Experion and during this time an an insider I’ve witnessed first hand several tricks they all use at the business end to ensure a fanstastic stress free show and maximise leads.

1.  Make sure everyone is on message.  If your going to have a give away for the event on your stand, make sure everyone knows how your using it – and why.

2.  If a contractor is part of your event, e.g exhibition shoeshine give them details of your goals and ensure they have an understanding of what you do.

3. Don’t leave a contractor on the stand on their own.

4. Don’t pack up early.

5. Decide whether freebies are open to everyone or just potential leads and stick to  it.

Make use of these and enjoy your best show ever! Good luck.







British Heart Foundation Richard House Oxfam Scope
Help us transform East London RSPCA Marie Curie Cancer Cure RNIB


Well, working for Sunshine Shoeshine is not an easy job like I anticipated.



“Such a positive influence on the office as a whole, my boss was over the moon”

Societe Generale

Latest News

Latest News

New Sunshiner Alert
This is Bart During his early childhood he suffered a number of severe injuries to his knees and legs, as a result he has been left technically disabled. He was born in Poland, but came to the UK as it was proving impossible to get a job, sadly due to his physical state he has […]